Services
It's pretty much common knowledge that at the present time trying to access most web sites on a cellphone is difficult if not impossible. This is because most companies web sites have not yet accommodated the scaled-down version that is necessary for mobile devices. Actually creating a dot MOBI domain name site is very easy compared to a standard computer accessed dot com site, the tools used are little more than a text editor, which is good news for anyone with an idea for how to build a better mousetrap out there.
Even if you have no current plans to pursue a dot MOBI domain name type website at the moment, you are well advised to register your current domain name also as a dot MOBI domain name to protect your brand. Any worthy commercial site should plan to, if not already be in pursuit of, a mobile ready version of their site.
Lastly, some are interested in the dot MOBI domain name as an investment vehicle, in remembrance of the original dot com land rush. And indeed there seems to be a mini land rush on for dot MOBI domain names at the moment. dot MOBI registration is building momentum. There is some merit to this, but pick your categories carefully, as not every website is likely to transition smoothly over to mobile devices. Register here »
And keep it short... remember, the dot MOBI domain name is being typed into a cellphone!
Did you know?
With mobile penetration of 110 percent and good 3G coverage, Australia is a country of great potential for mobile marketers.
The mobile Web has been growing year on year, but it really came of age in 2008, with more and more people browsing content on their phones, particularly on the back of the launch of the iPhone from the middle of 2008 and now the iPAD. Mobile sites receive millions of page impressions a month, which encourages more brands, advertisers and sponsors to invest in mobile, making the business model for mobile a reality.
A great mobile site combines an understanding of three things:
- The limitations of the screen size - i.e. what is feasible on each and every handset screen;
- What content is relevant to the consumer - i.e. people who access the mobile Web usually have a specific need and/or a short viewing window;
- Usability - i.e. how easily can a particular piece of information by found.
The Fairfax sites are great examples of where the information is easy to find. Another great example is Mobile FOXTEL on the Telstra platform. Launched nearly two years ago, FOXTEL is a subscription-based service with over 30 channels of live streamed video content - a dozen of these are specifically made for mobile.
The most popular content with consumers is news, sport, entertainment, weather maps and now mobile phone shopping carts. Mobile social networking has become a very popular way to keep up to speed with friends. It really does just take the touch of a button to update your location, what you're doing and to see what everyone else is up to at the same time. The business market is still in its infancy; however we should see some exceptional growth in 2010.
There are so many exciting possibilities in mobile, but mobile banking looks to be particularly interesting. This will really take off as consumers start to feel comfortable about using their phone as a mode of payment.
One key advantage is the adventurous nature of Australians - the willingness to give new things a go. This is critical for a new medium like mobile, as growth stems from both the brand's willingness to innovate with mobile marketing and consumer acceptance of the new channel. Due to the size of the market, Australia a great test bed to gauge likely success of mobile campaigns in other larger markets. Register here »
